![]() Also make sure the parking lot is well-maintained and adequately lighted. As with foot traffic, take the time to monitor the facility at various times and days to see how the demand for parking fluctuates. Are the heating and cooling systems left on or turned off at night and on weekends? If you're inside an office building, are there periods when exterior doors are locked and, if so, can you have keys? A beautiful office building at a great price is a lousy deal if you plan to work weekends but the building is closed on weekends-or they allow you access, but the air conditioning and heat are turned off so you roast in the summer and freeze in the winter.īe sure there's ample convenient parking for both customers and employees. ![]() Plan your trip and get the fastest route taking into account current traffic conditions. If you're on a busy street, how easy is it for cars to get in and out of your parking lot? Is the facility accessible to people with disabilities? What sort of deliveries are you likely to receive, and will your suppliers be able to easily and efficiently get materials to your business? Small-package couriers need to get in and out quickly trucking companies need adequate roads and loading docks if you're going to be receiving freight on pallets.įind out about the days and hours of service and access to locations you're considering. View the real time traffic map with travel times, traffic accident details, traffic cameras and other road conditions. What skills do you need, and are people with those talents available? Does the community have the resources to serve their needs? Is there sufficient housing in the appropriate price range? Will your employees find the schools, recreational opportunities, culture, and other aspects of the community satisfactory?Ĭonsider how accessible the facility will be for everyone who'll be using it-customers, employees, and suppliers. If your customer base is local, does a sufficient percentage of that population match your customer profile to support your business? Does the community have a stable economic base that will provide a healthy environment for your business? Be cautious when considering communities that are largely dependent on a particular industry for their economy a downturn could be bad for business. The demographic profile you have of your target market will help you make this decision. ![]() ![]() For a retailer and some service providers, this is critical for other types of businesses, it might not be as important. First, consider who your customers are and how important their proximity to your location is. There are two important angles to the issue of demographics. ![]()
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