However, unlike Blue and Logitech for Creators, Astro branding will continue, and its non-Logitech website remains active as of this writing. The Blue name will be used to describe our technologies (e.g., our BLUEVO!CE filters that we offer on select Logitech G headsets)," Logitech said via Reddit on Thursday, as spotted by The Verge.Īstro Gaming, which Logitech acquired in 2017 for $85 million, and Logitech for Creator products will also now live under Logitech G. "We will be keeping the Yeti brand and moving it under Logitech G. Yeti mics will live under the broader Logitech G umbrella of PC peripherals and accessories historically aimed at gamers and streamers. Logitech bought Blue for $117 million.įive years later, Logitech is axing the Blue Microphones name in favor of Yeti, the name of one of Blue's most popular mic series. "Compared to other budget condenser mikes, the sound quality is a bit lacking, and the noise floor seemed a bit high, but it's certainly a step up from the cheap microphones that come with most computers," Ars Technica's 2007 review of the Snowball mic reads.īlue would go on to release other USB mics and earn the attention of hobbyists, reviewers, streamers, podcasters. A more accessible, affordable option than paying for a studio session, the mic became popular among growing musicians. The result was the Blue Snowball USB mic, and once it became available in Apple's stores, it really took off. Apple, at the time, was readying its GarageBand software. Its global supply manager at the time reportedly encouraged Blue to make an affordable microphone for music recording software. At first, Blue Microphones fixed mics from the '50s and '60s but eventually started creating gear for the recording industry, as the Los Angeles Times reported in 2009.Īpple encouraged Blue to enter the computer microphone space, Blue's founders told the LA Times. Logitech announced its Blue Microphones acquisition in 2018, 23 years after jazz musician Skipper Wise and audio engineer Martins Saulespurens created the company. But moving forward, the Blue Microphones brand will be no more. Founded in 1995 and gaining consumer recognition with distinct designs, like the Snowball and Yeti, Blue Microphones branding has become well-known, from audiophiles to newcomers looking to launch their first podcast. If you were to search among tech review sites for a USB microphone recommendation, you'd almost definitely see a Blue product listed.
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